Paprika
To help facilitate online sales for small and large sellers per Digify's goals, we designed a new tool called "Paprika" to address a major challenge faced by some in this community. These sellers have Instagram store pages but are dissatisfied with sales or feel their products lack visibility. Paprika is a web app that aggregates Instagram posts from registered store pages to increase their reach.
Client
Digify
Service
UX Design, UI Design
Date
May 20, 2022
Challenge
Many Instagram shop pages exist, but it's difficult to find specific products or compare prices across them. The aim was to consolidate these pages onto one easy-to-use platform.
Solution
We designed the interface to mirror Instagram for familiarity. However, changes were needed to enable easier product search, price visibility, and seller contact. This resulted in a search-based platform that makes key information and actions more accessible.
Soon I’ll share more images and info about this project…
